REVOLVE FESTIVAL
REVOLVE hosted its 4th annual #REVOLVEfestival, a two-day desert event featuring performances by SZA, ScHoolboy Q, Jay Rock, 2 Chainz, and more, in partnership with Top Dawg Entertainment. Brand activations included JAJA Tequila, Virgin Voyages, Palms Las Vegas, Quay Australia, DoorDash, Cotton’s on-site pop-up, and #REVOLVEbeauty experiences. The weekend kicked off with a VIP welcome dinner and late-night TAO Group afterparty. Sponsors included Lyft, Heineken, La Croix, and PathWater.
ROLE: Orchestrated cross-functional planning and execution in partnership with agency and client teams, from creative development and vendor management to talent deal negotiations, on-site logistics, and red carpet press operations for E! News. Led real-time media coordination and press strategy across all phases of the event, including pre- and post-event coverage.
